A couple reasons.
First, I generally don't cut filters apart without a good reason, but a Baldwin is really made nice inside on the ones I have cut. Everything fits together nice and the media pleats are deep and attached nice without being covered in glue or misshapen
Second, I ate my first cam in 25 years on a customer's engine not long ago. Long story, but the "professionally built heads" were set up poorly, and I trusted the guy. Oil stayed clean, pump was beat up pretty well, but all bearings looked like new. Filter seemed to catch it all, didn't even find a significant amount left over in the pan and not a mark on anything else.
Third, they are really affordable compared to other good filters, especially if you buy them by the case and more than anything with diesel fuel filters.
I also will run Wix, Motorcraft, and a few others. I do shy away from Fram though, I have never had an issue, and used to use them exclusively in the 80s and 90s, but my wife's 36K mile Blazer ate a main bearing. We owned it since new. I have no reason to explain it, but had just swapped from AC filters to Fram. So now I tend to shy away if I can. May have been unrelated, probably was, but superstitious now LOL
