Fantasy numbers is all you are seeing. Voltage roughly equates to electrical "pressure". Secondary voltage will be whatever is needed to overcome system resistance (cap, wires, rotor gap) and jump the plug gap under cylinder pressure. If your application requires 20,000 volts to do that - 20,000 volts is what you're gonna get. They can say any number they want, but unless your system requirements go up - volts will remain reasonably similar. A coil with a bigger rating - if true - will provide more "headroom" if you are marginal ie. needing 25,000 and only having 25,000...
Now go looking at other functions are you might have some opportunities there - simplistically used terms like amperage and spark duration come to mind (my electrical/electronic buddy would describe this stuff in much more accurate and mind numbing detail). That's putting more energy into the spark and having it last longer - both can be good things. An OEM style inductive system will provide more spark duration than a capacitive discharge system like an MSD. That's why an MSD requires multiple sparks at low speeds - the spark comes and goes very quickly - an advantage at high RPM becomes a disadvantage at low RPM...