That's pretty cool, and useful in a tight garage not having to pump the handle, or on a low vehicle where there's not much room to swing the handle. Definitely not cheap, but really not out of line with price on everything today. I bought a Hein Werner 2.5ton a few years back now, I think I paid $400....just out of curiosity I looked and their 3ton is going for $1100 now, so the price of this electric jack is not out of line.