I generally do 40 psi if I am doing one with freeze plugs.  However, I have run it up to line pressure on a couple of Genesis blocks.  
FWIW, I do mine with a torque plate and a water pump fitting, one side at a time.  I say that because mine is not a pressure tester, which generally use clamps and rubber gaskets with plexiglass or alum plates, so those certainly run lower.
I'll tell you, at 40 they bubble very clearly with soap spray.