Worked at Ford dealers over 40yrs. and never heard them referred to as FE's. In fact we never called them by their model lines (FE's, 335's, 385's). We always called them by their cubic inches or later on liters. It was in the 90's when I heard the about the different model lines from a retired Ford employee that came to work as car porter.
I would imagine that just refering to a Ford V8 as a "351", could have caused some confusion, what with the 351W, 351C, and 351M, and all their many differences. Not to mention, that although many modern parts sources use Liters, the older Ford designations did not, so in addition to 3 very different 351s, you could add the FE 352 to the "5.8 Liter" club, and the 427 and 428 FEs, as well as the 429 and 430 MEL to the "7.0 Liter" group.At least the 427, 428, and 429 had different bore and stroke measurements, the 3 351s and the 352 FE all have the same bore and stroke.
Concerning GMs, interesting how a Chevy 396 is a "Big Block", but a 400 is a small block, and the Pontiac V8s all used the same external dimensions, EXCEPT for the 301, which was shorter than any other Pontiac. And the later Buick V8s all looked the same, except the 350 and smaller models were shorter height and narrower than the 400,430, and 455, similar to a 302 to a 351W . And Oldsmobile made their V8s with 2 different lifter bore angles, and even made the Olds 400 with 2 very different bore and stroke combinations. And Chrysler had tall and low deck (B/RB) "big blocks", 3 totally different 318s, even tall and short deck slant 6s. So Ford was hardly the only manufacturer with some head scratching going on, trying to ID what you were looking at! And don`t forget, that for a time, GM offered totally different engines of the same displacement, depending on the brand. Chevy,Oldsmobile, Pontiac, and Buick all had their own 350s and 400s, and the Chevy 454/BOP 455s, that were totally different from each other. Some had the starter on the left side, some on the right, distributors up front or in back, stud , shaft, or pedestal rocker arms, oil filters up front, out back, left side, right side, etc. GMs different divisions even had their own unique transmissions and rear axles. Somewhat confusing, but I personally liked it when there was more to one brand vs another form the same manufacturer, than some emblems, grill, and tail lights between them.