If it's your initial run-in, I wouldn't worry about total. Just set your base timing (about 16* to start off) so that the engine fires quickly and you don't have to crank on it, which is really really bad for initial run-in.
After that, you can chase total timing. At 37* recommended, I assume you have iron heads? Sorry, I don't recall the engine build off hand. But if iron heads, that's a pretty safe total to start off with. Iron heads can go up to 40-42 total if you're chasing maximum power, depending on the things that Brent said. Once you start chasing total timing, you have to be diligent about checking your plugs to see if you're going too far. If you see any dark metallic speckling on the ceramics, back it off, or move to a higher octane fuel, because that's a sign of detonation.
My 427 started to show signs of speckling at 40-41*, on the dyno, but that was with 93 octane and bone stock Medium Riser heads. It also made it's best power at 41*, so I mix race gas 50/50 so that I can get away with that on the street. If I don't have mixed gas, I back it off to 38* to stay safe. I have my intake and distributor marked in 2* increments, so that I can do a quick "adjustment" on the fly if I have to. It isn't precise, but in a pinch, it gets me by till I either get better fuel or can put a light on it.
Once you find out what your car likes for total timing, then you can go back and start fiddling with the distributor to get your initial where the car likes it. And like Gerry said, that's easier with the MSD, but you still can't always get it "perfect" and may have to settle for an initial that "works" with your total. Most people will just end up setting the total and the initial ends up wherever, but that can lead to hard start issues, so it's best to take your time and try and get it right.
But like I initially said, if it's an initial run-in, forget about total for now. Just set it where the engine will start and run easily.