OK, this thread is winding down so I'll throw my 2 pesos into it. Keeping with the idea of an over-the-top name made subtle on the retail front with an acronym is WMD. We all know what that means. No reason to actually spell it out if not wanted on a web page, but the message is clear.
If you wanted to get ginchy about it (and truly, who doesn't want to be ginchy?), you could assign two-letter hyphenated suffixes to each revision, the meanings of which would only be privvy to the members of this forum. Such as WMD-SA (Shock & Awe), WMD-FC (Final Countdown), WMD-TA (Total Annihilation), for example.
Yes, I know this is beyond vanilla, but that's how I roll. I suspect FEnix will be chosen. It's nice and Politically Correct.