The Aeromotive fuel pump regulators that I've used have all been return style, although they may make some dead head regulators too.
The return line can go anywhere in the tank, but I usually put them at the top of the tank. If you don't want to pull the tank and put in a fitting, one work-around is to plumb a fitting into the rubber filler neck hose. If you use an AN bulkhead fitting with a 90 degree end, and install it so that the 90 degree end is pointing down into the tank, you won't have to worry about the fuel splashing around in the hose and potentially coming out past the gas cap.