The link didn't seem to go live until about 12:02, or I just didn't see the link that suddenly appeared half way down the article. I guess I was expecting a new article to pop up with the link. Finally saw it though, ran through the process and got registered in time! At least they gave me a registration number.
Then I went back to the page with the link, saw a brief flash of "Sorry, Drag Week is sold out". Then I noticed the link was gone. And that was at 12:09. That was quick!