From the guy that sold us our new F-150, one of the guys at the local dealer bought a Gen 1 of the new Broncos. Paid in the $60K + range for it, flipped it for $200K. Limited output, none for sale apparently.
When we bought wife'sr 2021 F-150 about 3 weeks ago, the only optioned F-250 on the lot sold while we were looking at it, $4000 over sticker.