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Non-FE Discussion Forum / Re: Speedmaster ripping off Broader Performance video - Buyer's beware
« on: April 15, 2024, 04:53:53 AM »we the people got screwed when the "MAP" policies went into effect. Courts ruled it was not price fixing, but tomato, tomoto?
I would like to find suppliers other than Summitt and Jegs.
MAP pricing is driven by the manufacturers - not by retailers such as Summit or Jegs.
When I was at F-M and previously at Holley it was a constant battle to get the retail giants to alter their pricing on high volume parts.
Their respective business model was to always be cheaper than everyone else (including each other).
They would sell the higher volume parts below cost if necessary, and neither one would "blink" in a price battle.
All of their profit margin came from deal structure below the invoice - such as volume rebates from the various manufacturers.
This drove all of the little guys in the market out of business, and prevented innovation since cost was the only factor in selling to them.
We as manufacturers would sometimes change a part number just to work around the road blocks this put up.
MAP pricing - as distasteful as it is - fixed this problem.