As I said, I am a fan, but be sure to look at what you are buying.
King has a HUGE range of bearings, surface materials, backing, etc, as well as different widths and coatings. Likely not as many choices for a standard FE journal, but when you hit the stroker stuff, the 21 dollar sets of the SI series are very different in material, width and behavior than the multiple other lines. In fact, the SI sets would likely bind on the chamfer of a performance FE cranks as they are significantly wider in that application
That being said, side by side with even the FM performance stuff, Kings sure look pretty and measure nicely, just reiterating that the brand has many more options than most of the other manufacturers and they are significantly different from line to line