I think the consensus is that Ford did very well with this thing. I was really surprised they didn't water it down too much, it comes with pretty nice hardware and capability. I already know the gripes, it doesn't have a V8 and some won't like that it doesn't have a solid front axle. I don't see how this is surprising, as it's based on the Ranger, so follows that architecture. I'm fairly surprised its offered with the 2.7L, and very happy to see it as I'm very happy with the 2.7L EB in my F150.
I will say I'm disappointed, very, that the manual isn't available with the 2.7L. It's a bespoke transmission, so not sure why they didn't build it to pair with all engine options, it would make for a killer drivetrain.
Looks are great, the fact that you can get dual lockers is great, and 4.70 gearing is beyond anything I'd have imagined, along with 35" tires being offered.
What it's not, is cheap....but it's right on par with Jeep pricing so not really a shocker, just a harsh reality of modern vehicles.