The easiest way is to set it on the dyno, before you want to start the engine. Use a timing light and crank the engine over before you put fuel in the carb. I would agree to start lower on the timing, maybe 35 degrees. Then with the 25 degree retard in the MSD, when you turn the engine over with the ignition on, you can adjust the distributor so that you have 10 degrees BTDC. At that point, you will be very close to 35 degrees total when the engine is running. I do this all the time on the dyno; it is the most reliable way to get the engine timed correctly right from the start.